PROJECT
NAME
PROJECT
NAME
Metro Arts 2025 Season Brand Update
Metro Arts 2025 Season Brand Update
SERVICES
SERVICES
Brand Identity, Brand System, Print, Digital, Wayfinding & Signage, Video
Brand Identity, Brand System, Print, Digital, Wayfinding & Signage, Video
DATE
DATE
12/2024 - 4/2025
12/2024 - 4/2025
PROCESS
PROCESS
This project was a brand update for Metro Arts as they prepared to launch their 2025 Season. The focus was on updating all print and digital touchpoints, excluding the website. With a smaller program but larger focus on artist develeopment for 2025, there was a strong emphasis on permanence. Much of the collateral needed to remain static throughout the year without requiring updates, while still presenting relevant information during the season.
Although this was a refresh, Metro Arts’ core brand elements including the logo, colour palette, and typeface were to remained unchanged. The main challenge was moving away from the previous ‘wave’ element and transitioning to a more refined visual style. This involved toning down the colour elements and ensuring that the artwork of programmed artists stayed at the forefront.
This project was a brand update for Metro Arts as they prepared to launch their 2025 Season. The focus was on updating all print and digital touchpoints, excluding the website. With a smaller program but larger focus on artist develeopment for 2025, there was a strong emphasis on permanence. Much of the collateral needed to remain static throughout the year without requiring updates, while still presenting relevant information during the season.
Although this was a refresh, Metro Arts’ core brand elements including the logo, colour palette, and typeface were to remained unchanged. The main challenge was moving away from the previous ‘wave’ element and transitioning to a more refined visual style. This involved toning down the colour elements and ensuring that the artwork of programmed artists stayed at the forefront.
This project was a brand update for Metro Arts as they prepared to launch their 2025 Season. The focus was on updating all print and digital touchpoints, excluding the website. With a smaller program but larger focus on artist develeopment for 2025, there was a strong emphasis on permanence. Much of the collateral needed to remain static throughout the year without requiring updates, while still presenting relevant information during the season.
Although this was a refresh, Metro Arts’ core brand elements including the logo, colour palette, and typeface were to remained unchanged. The main challenge was moving away from the previous ‘wave’ element and transitioning to a more refined visual style. This involved toning down the colour elements and ensuring that the artwork of programmed artists stayed at the forefront.
OUTCOME
OUTCOME
The refresh continues to reflect Metro Arts' core identity as a contemporary arts organisation, while introducing a more refined and structured visual style. Colour remains a bold and central element of the brand, but it is now used more selectively, focusing on singular colours with minimal interaction across the palette. This approach allows specific colours to be used when highlighting artists' work, avoiding clashes with imagery.
The composition and layout of assets also has become more dense, utilising blocks to separate content and straight lines to tie elements together. Primarily reflected in the program, this moves inline with the organisation's focus on artist development, communicating more information about their work, practice, and development at 'Metro Arts'.
The refresh continues to reflect Metro Arts' core identity as a bold and experimental, contemporary arts organisation, while introducing a more refined and structured visual style. Colour remains a bold and central element of the brand, but it is now used more selectively, focusing on singular colours with minimal interaction across the palette. This approach allows specific colours to be used when highlighting artists' work, avoiding clashes with imagery.
The composition and layout of assets also has become more dense, utilising blocks to separate content and straight lines to tie elements together. Primarily reflected in the program, this moves inline with the organisation's focus on artist development, communicating more information about their work, practice, and development at 'Metro Arts'.
