This was a personal branding project for myself. I aimed to create a brand identity for an international B2B logistics company. Given the broad reach of organisations in this industry, my goal was to develop a strong and recognisable brand that is highly flexible across its logo, icon, colours, typeface, and layouts.

As Forward is a modern, boundary-pushing company that integrates AI and cutting-edge technology into its processes, I developed a brand to reflect that. By creating a custom wordmark from a singular shape, I was able to produce a logo that feels modern, bold, and slightly futuristic. The combination of soft and hard corners conveys strength, precision, and flexibility. These qualities are reinforced through the two versatile typefaces chosen for the brand, and two bold, striking colours combine with black at its core create an instantly recognisable brand identity.