Crafted for an experimental dance festival at Metro Arts in 2024, this project encompassed the development of a distinctive brand identity and comprehensive asset rollout. Design touch-points inlcuded print materials, merchandise, social media, digital campaigns and website, venue signage, and EDMs.

Adhering to the client's specifications, the brand conveys a sense of movement alongside vibrant contrasting colors and abstract shapes that seamlessly interact with typography and dancers, establishing a compelling connection. Creating a visual style that would stand out, communicating somethng new and experimental when seen both in West End and online.