PROJECT
NAME
PROJECT
NAME
PROJECT
NAME
Crisis and Business Continuity Consultancy
CRISIS AND BUSINESS
CONTINUTIY CONSULTANCY
Crisis and Business Continuity Consultancy
SERVICES
SERVICES
SERVICES
Brand Identity, Logo Design
Brand Identity, Logo Design
Brand Identity, Logo Design
DATE
DATE
DATE
2/2025 - 3/2025
2/2025 - 3/2025
2/2025 - 3/2025
PROCESS
PROCESS
PROCESS
This brand identity was created for a client with over 25 years of experience in Crisis Management and Business Continuity, working across multinational organisations and non-profits worldwide. As they transitioned into consulting, they sought a visual identity that would represent their expertise and professionalism. The challenge was to develop a brand that communicates years of past experience, while also conveying trust and modern, industry leading knowledge/process.
This brand identity was created for a client with over 25 years of experience in Crisis Management and Business Continuity, working across multinational organisations and non-profits worldwide. As they transitioned into consulting, they sought a visual identity that would represent their expertise and professionalism. The challenge was to develop a brand that communicates years of past experience, while also conveying trust and modern, industry leading knowledge/process.
This brand identity was created for a client with over 25 years of experience in Crisis Management and Business Continuity, working across multinational organisations and non-profits worldwide. As they transitioned into consulting, they sought a visual identity that would represent their expertise and professionalism. The challenge was to develop a brand that communicates years of past experience, while also conveying trust and modern, industry leading knowledge/process.
OUTCOME
OUTCOME
OUTCOME
At the core of the brand identity is a strong emblem, reflecting the client’s extensive global experience. Drawing inspiration from heritage brands, the emblem communicates reliability, reputation, and quality. The logo modernizes the classic heritage badge style, featuring bold, structured lines and a thick outer band. Paired with a bold sans-serif typeface, these elements reinforce a sense of strength and dependability while maintaining a contemporary, industry-leading look.
The color palette is primarily red and blue—shades commonly associated with safety and emergency services. These colors have been brightened to create a dynamic, modern appearance while retaining their core associations with trust, reliability, and urgency. Complemented by off-white and black, the palette offers versatility, impact, and strong brand recognition.
At the core of the brand identity is a strong emblem, reflecting the client’s extensive global experience. Drawing inspiration from heritage brands, the emblem communicates reliability, reputation, and quality. The logo modernizes the classic heritage badge style, featuring bold, structured lines and a thick outer band. Paired with a bold sans-serif typeface, these elements reinforce a sense of strength and dependability while maintaining a contemporary, industry-leading look.
The color palette is primarily red and blue—shades commonly associated with safety and emergency services. These colors have been brightened to create a dynamic, modern appearance while retaining their core associations with trust, reliability, and urgency. Complemented by off-white and black, the palette offers versatility, impact, and strong brand recognition.
At the core of the brand identity is a strong emblem, reflecting the client’s extensive global experience. Drawing inspiration from heritage brands, the emblem communicates reliability, reputation, and quality. The logo modernizes the classic heritage badge style, featuring bold, structured lines and a thick outer band. Paired with a bold sans-serif typeface, these elements reinforce a sense of strength and dependability while maintaining a contemporary, industry-leading look.
The color palette is primarily red and blue—shades commonly associated with safety and emergency services. These colors have been brightened to create a dynamic, modern appearance while retaining their core associations with trust, reliability, and urgency. Complemented by off-white and black, the palette offers versatility, impact, and strong brand recognition.
